What is a Digital Marketing Specialist? | Oahu, Hawaii

What is a Digital Marketing Specialist? Oahu, Hawaii


What is a digital marketing specialist and community market leader? Those are two crucial things you need to know if you’re in the market to sell your property. Hi, I am Fawn Bertram with Homes by Fawn and Hawaii Life. This is video #2 of a 3 video series.

What is a Digital Marketing Specialist?

Let me tell you. I’ve had extensive training with hundreds of hours on proper placement on multiple platforms online. Now, 87% of buyers start their home search 3 – 6 months before they’re actually ready to make a move. Only 1% of real estate agents know how to properly market and expose your property to the masses.

Think about that, less than 1%. They’re going to tell you, oh yeah I’m going to put it on hundreds of websites. Well what that means is, they’re going to put it in the MLS and whoever is affiliated with that MLS is going to be IDX out. They’re going to get that and that’s really kind of it. Most agents will call it done at that point. But if you mess up on that first entry, it’s going to be syndicated to all these websites and it’s nearly impossible for you to go out there and change it and correct it.

What I’ll do for YOU

Now, I do that as well; however, I take it a step further. I just use that as a bonus. A part of my plan is to target a market and then re-target based on engagements. I use Google analytics; I also use analytics from several different websites to find out exactly who is in the market for properties and then follow them around on the internet. So if you have a house, just like you go to Amazon and you want to go buy a watch and then you go to two websites over, and that same watch ad comes up on the screen and you’re like how did they know that?

Well yours truly, if somebody is searching for a home in the area, my ad for your house is going to follow them all over the internet. So it’s going to be on the top of their mind at all times.

That’s just one of the things that I do differently that everyone else is not. And they may tell you they are but I have the statistics to back it up. Number 2, I will also do a digital open house. Now if I decide to do a typical open house, typically your agent is going to be phishing for buyers. You know, maybe they can get both sides of the commission or a buyer who is not represented by an agent. It’s not about that for me; it’s about making the most money for you and getting it into your pocket. So if I advertise for a mega open house and let’s say I get three groups or 10 groups of people to come through your door, I could do a virtual open house and I can get over 10,000 people to see your property on the inside.


I have numbers and statistics to back that up, and it’s growing every day. These are just a few things I do differently, do you want to learn more? Call me, Fawn Bertram with Homes by Fawn, at 808-439-1077 and let me show you what I can do.  I am a different kind of agent and I would love to help you sell your home for top dollar and fast. Make it a great home buying and selling day!

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